Cherrie Lim Shoor Bing

License No.: eCMSRL/C0414/2021

Financial Consultant

Wealth is not about having a lot of money, it is about having a lot of options. To have a lot of options, most the time you need money.

In 2013, I joined AIA Berhad as an insurance agent and I was servicing in this line for 7 years. In Chinese, people always have the belief of “7年之痒” which is the seven years of itch, meaning during the 7th years of a relationship, there is a high chances to have a full stop here. The reason is 7 years is a period which you have enough times to look into it and decide whether you should continue. Likewise, during these 7 years in insurance line, I am so agree that insurance is so important to all people because I had done a lot of successful claims for my clients and help them go through a difficult time without worry of money. However, I started to realize that there is another bigger picture of financial, besides insurance, there are still a lot of aspects which clients might still didn’t aware and not even well managed eg. their emergency funds, children education planning, retirement planning, estate planning etc.

So, I started my CFP (Certified Financial Planner Course) Study in Sept 2019 and I was successfully graduated in Dec 2020. This course had given me a big “wow“, before this I didn’t know there is so many knowledges needed to manage ones’ financial well. Then, I made up my mind to convert from an agent to a Licensed Financial Planner because I wanted to grow together with my clients financially. In Malaysia, Financial Planning is still a very strange topic, but I am passionate and willing to start from me to bring it to everyone that comes to me, it is not an easy path but I believed it will become everyone needs in one day soon and it is not about product selling , it is about helping you how to live as you wish and protected.

I called myself as a “Financial Angel“, My vision and mission is to be an angel for everyone that trust on me, helping and work together with them to achieve their financial goals.

My Services

Financial Health Check
Education Planning
Retirement planning
Insurance Planning

My Testimonials

I was appreciated so much to Cherrie 🥰 She was very considerate and help me to understand my current financial status by doing a comprehensive financial plan. Through the financial plan, I realised that the real condition of my cash flow and net worth, and the analysis is very useful as I know I need to do some adjustments to improve my financial status after I signed up a housing loan.🙏🏻🙏🏻 So, before decide to take up any loan, don’t forget to look for Cherrie for advice on your financial status perhaps you can do a comprehensive financial plan to see a even bigger picture of your financial to avoid any unnecessary lost in the future!

Apple Lim

Project Coordinator

My Contact

Enquiry

Social

Cherrie Lim Shoor Bing

License No.: eCMSRL/C0414/2021

Financial Consultant

Wealth is not about having a lot of money, it is about having a lot of options. To have a lot of options, most the time you need money.

In 2013, I joined AIA Berhad as an insurance agent and I was servicing in this line for 7 years. In Chinese, people always have the belief of “7年之痒” which is the seven years of itch, meaning during the 7th years of a relationship, there is a high chances to have a full stop here. The reason is 7 years is a period which you have enough times to look into it and decide whether you should continue. Likewise, during these 7 years in insurance line, I am so agree that insurance is so important to all people because I had done a lot of successful claims for my clients and help them go through a difficult time without worry of money. However, I started to realize that there is another bigger picture of financial, besides insurance, there are still a lot of aspects which clients might still didn’t aware and not even well managed eg. their emergency funds, children education planning, retirement planning, estate planning etc.

So, I started my CFP (Certified Financial Planner Course) Study in Sept 2019 and I was successfully graduated in Dec 2020. This course had given me a big “wow“, before this I didn’t know there is so many knowledges needed to manage ones’ financial well. Then, I made up my mind to convert from an agent to a Licensed Financial Planner because I wanted to grow together with my clients financially. In Malaysia, Financial Planning is still a very strange topic, but I am passionate and willing to start from me to bring it to everyone that comes to me, it is not an easy path but I believed it will become everyone needs in one day soon and it is not about product selling , it is about helping you how to live as you wish and protected.

I called myself as a “Financial Angel“, My vision and mission is to be an angel for everyone that trust on me, helping and work together with them to achieve their financial goals.

Health Care Planning & Insurance Planning, Cash Flow & Networth Monitoring and Management, Child Tertiary Education Planning, Retirement Planning, Estate Planning

Educational Qualifications

Master of Pharmacy (MPharm), UK

Professional Qualifications

Licensed Financial Planner (CFP Cert TM)

My Services

Financial Health Check
Education Planning
Retirement planning

Testimonials

I was appreciated so much to Cherrie 🥰 She was very considerate and help me to understand my current financial status by doing a comprehensive financial plan. Through the financial plan, I realised that the real condition of my cash flow and net worth, and the analysis is very useful as I know I need to do some adjustments to improve my financial status after I signed up a housing loan.🙏🏻🙏🏻 So, before decide to take up any loan, don’t forget to look for Cherrie for advice on your financial status perhaps you can do a comprehensive financial plan to see a even bigger picture of your financial to avoid any unnecessary lost in the future!

Apple Lim

Project Coordinator

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