Lynn Say

License No.: eCMSRL/B9677/2020

Financial Advisory Manager

Your Personal CFO: How a Financial Planner Can Help You With Your Personal Finances

Spending time as a chartered accountant in the corporate world gave me perspective on the importance of financial planning for a company. Every company I worked with had an accountant or an army of accountants. This led me to wonder: why are there no accountants for your personal finances?

My clients seek my assistance for a comprehensive financial plan or on specific areas of personal finances that they are concerned with. Sometimes, it could just be as simple as understanding and making a comparison between products. My advice helps save time and money, but more importantly, it’s to prevent anyone from making costly errors due to a lack of better judgement. As an independent adviser, I am not tied to any financial institutions, which makes my recommendations impartial.

I put myself in your shoes to understand your perspective and way of life, so I can help plan, identify potential risks, and find the best solution for you.

My Content

PTPTN better option than EPF?
Financial roadmap for future graduates: Start it young!
How Employee Benefit Insurance Can Be Your Secret Weapon in Attracting and Retaining Top Talent
Building A Bridge For Financial Literacy for Student
Malaysia Financial Planning Day 2024

My Videos

Retirement Planning in Malaysia: Common Mistakes to Avoid When You Retire

My Testimonials

Lynn Say made financial planning easy to understand by guiding me on budgeting, improving my investments, and save for emergencies. Her advice gave me a clear plan, making me feel more confident and less stressed about my finances. She communicates in a way that is both professional and friendly, always listening carefully, asking thoughtful questions, and explaining concepts in a simple manner without overwhelming jargon. Whether discussing retirement or market changes, she addresses my concerns with practical insights, I always feel listened to and informed after our talks, never rushed or ignored. What truly sets Lynn Say apart is that she truly care about helping her clients succeed. She doesn’t just focus on numbers—she understands what truly matters to people and helps them align their finances with their life goals. Her comprehensive approach, clear communication, and ability to simplify complex topics make her financial planning services invaluable. I highly recommend her to anyone looking for expert guidance with a personal touch

Leong HW

IT Manager

Given Keypath Education was new to Malaysia in terms of business setup, it was crucial that we obtained comprehensive advice and guidance regarding employee insurance/benefits. And that’s exactly what we got from Lynn Say. From the initial consultation to the signing off of insurance documentation, Lynn Say’s guidance, diligence and professional advice made this process so much easier. For some background, Keypath Education is a global company with key stakeholders/decision-makers in Australia and the US. Lynn Say was able to navigate through various conversations and provide all the relevant explanations and information required for us to fully understand the insurance plan that was right for our company. Although we are a global company, Keypath only just established itself in Malaysia in early 2022 and we needed a lot of handholding in terms of choosing the right insurance plan for our employees. Lynn Say was able to identify our requirements very quickly and propose a few good options for us to consider. The ability to explain all this to various stakeholders in different regions with timely follow-ups really made the difference and I believe that’s what makes her services unique. Another point is that Lynn Say was able to engage us early on in the process and that gave us ample time to review, consider our options, prepare the relevant documentation, and sign them accordingly. This is our second year with Lynn Say and FA Advisory and they helped us reduce our insurance bill by 50% while adding new benefits for our growing staff base as well. Overall, we are really pleased with her work and we look forward to continuing our partnership with her and FA Advisory.

Xavier David

Executive Director, Operations - Asia at Keypath Education

From conducting the preliminary market research to negotiating with insurers to secure us the lowest prices, Lynn Say took care of everything. It saved us a great deal of trouble and time. However, I was most impressed by the continuous help we got. They go above and beyond to support our employees with their claims, and they also offer optional personal financial health assessment to our employees. Overall, group insurance management was a breeze because to Lynn Say’s assistance. My team was able to save up a significant amount of time by having her handle all the quotation shopping and direct communication with the insurers. We can now concentrate on our strengths, and our staff members are well-cared for.

Izhar Khalit

HR Advisor, Keypath Education

The level of attention to detail and expertise exhibited by Lynn Say and her team at FA Advisory was impressive. They considered the requirements of our company and recommended the right group insurance package for us. They assisted us in tracking down claims and locating pre-employment screening choices. The cashless option and user-friendly online portal for monitoring claim utilisation were my favourite aspects of the plan. The largest benefit was how simple everything was made by the team. For this reason, I have no qualms about recommending Lynn Say’s group insurance services to other companies.

Jacqueline Tan

HR & Admin Executive, R Systems Consulting Services (M) Sdn Bhd

When I first spoke to Lynn, I had mostly good intentions to get my personal finances up to speed, but not much of an idea of how to do it. She brilliantly assessed my situation and helped me strategize and set up a brokerage account. She continues to support me in portfolio development, which she also helped to establish in the first place. Now I’m confidently growing my investment portfolio and knowledge with regard to personal finance management. Lynn is always there to answer questions and revise my status. Her holistic approach to personal finance management and continuous support at affordable rates is very unique and excellent for anyone trying to get a head start, and also anyone already further down the road. I would totally recommend her services.

Jean-Jacques Schwenzfeier

Director, International Consulting Firm

Excellent, Prompt and Reliable

Dr Geeta Appannah

Associate Professor

Lynn Say has been proactively engaged with me on my investment portfolio since I started with her from Kenanga. In fact, it was a blessing in disguise when I was looking out to replace my previous investment advisors that have not been performing. Today, her understanding and knowledge of the economic, geopolitical, investment trends, and the risk exposures gave prudence guidance in management my expectations. The mid to long-term investment strategy that she has worked out is beginning to show results. She is also accommodating based on clients’ requirements such as risk appetite, and investment targets. I appreciated her insights, and the monthly seminars from FA Advisory to keep me informed of the market fundamentals instead of speculation. With that, I have been recommending her to those contacts who are looking out to manage their investment portfolio. Good work, Lynn Say.

David

Senior Manager, Cybersecurity Architecture

The personalised financial plan was very helpful for me to access where I stood with my finances and how I can plan forward with the different scenarios that I was facing. Lynn was very patient and took the time to ensure I understood the situation well and advised on practical steps I could take to help myself with the improvements I could do. I would (and have) recommend(ed) Lynn’s services to anyone I know who is looking into their finances.

Ee Siew

VP, Marketing & Product Development

I like Lynn Say’s approach of advising without financial jargon, just plain English, something I can relate to and most importantly, from a very neutral perspective. Lynn Say also possesses a high level of empathy that made me feel understood – my needs, wants, objectives, and situation. The personalized consulting approach really worked well for me and I felt like I’m talking to a friend. I’d recommend her for independent advisory if you want your expectations to be exceeded.

Luke

Associate Director, Corporate Finance

Lynn Say has been very diligent in monitoring my investments and providing timely advice and recommendations on investments. She has taken the effort to understand my investment needs and interests to tailor her recommendations. During our sessions we have always had fruitful discussions on the state of the investment portfolio, the latest market movements and trends, as well as where next to allocate investments. I have full confidence in Lynn Say’s ability to plan and manage my investments and would wholeheartedly recommend her to my network.

Zhong

Head of Research, CoinGecko

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Lynn Say

License No.: eCMSRL/B9677/2020

Financial Advisory Manager

Your Personal CFO: How a Financial Planner Can Help You With Your Personal Finances

Spending time as a chartered accountant in the corporate world gave me perspective on the importance of financial planning for a company. Every company I worked with had an accountant or an army of accountants. This led me to wonder: why are there no accountants for your personal finances?

My clients seek my assistance for a comprehensive financial plan or on specific areas of personal finances that they are concerned with. Sometimes, it could just be as simple as understanding and making a comparison between products. My advice helps save time and money, but more importantly, it’s to prevent anyone from making costly errors due to a lack of better judgement. As an independent adviser, I am not tied to any financial institutions, which makes my recommendations impartial.

I put myself in your shoes to understand your perspective and way of life, so I can help plan, identify potential risks, and find the best solution for you.

Cashflow Management
Investment Planning
Children Education Planning
Retirement Planning
Estate Planning
Employee Benefits

Rising Star – 2nd Runner Up 2022
Rising Star Champion 2021
Top New Business Investment – 2nd Runner Up 2021
Top Rookie Consultant 2020

My Content

PTPTN better option than EPF?
EPF vs PTPTN: Making the Right Choice for Your Child’s Education As a financial advisor, I&...
Financial roadmap for future graduates: Start it young!
I was invited back by the Financial Planning Association Malaysia (FPAM) to deliver a financial l...
How Employee Benefit Insurance Can Be Your Secret Weapon in Attracting and Retaining Top Talent
I had the chance to chat with folks at the Kakitangan.com event about the importance of employee ...
Building A Bridge For Financial Literacy for Student
Stepping back onto a university campus and connecting with students was a nostalgic journey, and ...
Malaysia Financial Planning Day 2024
It was an absolute pleasure moderating the roundtable discussion on the Bolts and Nuts of a Finan...

My Videos

Retirement Planning in Malaysia: Common Mistakes to Avoid When You Retire

Testimonials

Lynn Say made financial planning easy to understand by guiding me on budgeting, improving my investments, and save for emergencies. Her advice gave me a clear plan, making me feel more confident and less stressed about my finances. She communicates in a way that is both professional and friendly, always listening carefully, asking thoughtful questions, and explaining concepts in a simple manner without overwhelming jargon. Whether discussing retirement or market changes, she addresses my concerns with practical insights, I always feel listened to and informed after our talks, never rushed or ignored. What truly sets Lynn Say apart is that she truly care about helping her clients succeed. She doesn’t just focus on numbers—she understands what truly matters to people and helps them align their finances with their life goals. Her comprehensive approach, clear communication, and ability to simplify complex topics make her financial planning services invaluable. I highly recommend her to anyone looking for expert guidance with a personal touch

Leong HW

IT Manager

Given Keypath Education was new to Malaysia in terms of business setup, it was crucial that we obtained comprehensive advice and guidance regarding employee insurance/benefits. And that’s exactly what we got from Lynn Say. From the initial consultation to the signing off of insurance documentation, Lynn Say’s guidance, diligence and professional advice made this process so much easier. For some background, Keypath Education is a global company with key stakeholders/decision-makers in Australia and the US. Lynn Say was able to navigate through various conversations and provide all the relevant explanations and information required for us to fully understand the insurance plan that was right for our company. Although we are a global company, Keypath only just established itself in Malaysia in early 2022 and we needed a lot of handholding in terms of choosing the right insurance plan for our employees. Lynn Say was able to identify our requirements very quickly and propose a few good options for us to consider. The ability to explain all this to various stakeholders in different regions with timely follow-ups really made the difference and I believe that’s what makes her services unique. Another point is that Lynn Say was able to engage us early on in the process and that gave us ample time to review, consider our options, prepare the relevant documentation, and sign them accordingly. This is our second year with Lynn Say and FA Advisory and they helped us reduce our insurance bill by 50% while adding new benefits for our growing staff base as well. Overall, we are really pleased with her work and we look forward to continuing our partnership with her and FA Advisory.

Xavier David

Executive Director, Operations - Asia at Keypath Education

From conducting the preliminary market research to negotiating with insurers to secure us the lowest prices, Lynn Say took care of everything. It saved us a great deal of trouble and time. However, I was most impressed by the continuous help we got. They go above and beyond to support our employees with their claims, and they also offer optional personal financial health assessment to our employees. Overall, group insurance management was a breeze because to Lynn Say’s assistance. My team was able to save up a significant amount of time by having her handle all the quotation shopping and direct communication with the insurers. We can now concentrate on our strengths, and our staff members are well-cared for.

Izhar Khalit

HR Advisor, Keypath Education

The level of attention to detail and expertise exhibited by Lynn Say and her team at FA Advisory was impressive. They considered the requirements of our company and recommended the right group insurance package for us. They assisted us in tracking down claims and locating pre-employment screening choices. The cashless option and user-friendly online portal for monitoring claim utilisation were my favourite aspects of the plan. The largest benefit was how simple everything was made by the team. For this reason, I have no qualms about recommending Lynn Say’s group insurance services to other companies.

Jacqueline Tan

HR & Admin Executive, R Systems Consulting Services (M) Sdn Bhd

When I first spoke to Lynn, I had mostly good intentions to get my personal finances up to speed, but not much of an idea of how to do it. She brilliantly assessed my situation and helped me strategize and set up a brokerage account. She continues to support me in portfolio development, which she also helped to establish in the first place. Now I’m confidently growing my investment portfolio and knowledge with regard to personal finance management. Lynn is always there to answer questions and revise my status. Her holistic approach to personal finance management and continuous support at affordable rates is very unique and excellent for anyone trying to get a head start, and also anyone already further down the road. I would totally recommend her services.

Jean-Jacques Schwenzfeier

Director, International Consulting Firm

Excellent, Prompt and Reliable

Dr Geeta Appannah

Associate Professor

Lynn Say has been proactively engaged with me on my investment portfolio since I started with her from Kenanga. In fact, it was a blessing in disguise when I was looking out to replace my previous investment advisors that have not been performing. Today, her understanding and knowledge of the economic, geopolitical, investment trends, and the risk exposures gave prudence guidance in management my expectations. The mid to long-term investment strategy that she has worked out is beginning to show results. She is also accommodating based on clients’ requirements such as risk appetite, and investment targets. I appreciated her insights, and the monthly seminars from FA Advisory to keep me informed of the market fundamentals instead of speculation. With that, I have been recommending her to those contacts who are looking out to manage their investment portfolio. Good work, Lynn Say.

David

Senior Manager, Cybersecurity Architecture

The personalised financial plan was very helpful for me to access where I stood with my finances and how I can plan forward with the different scenarios that I was facing. Lynn was very patient and took the time to ensure I understood the situation well and advised on practical steps I could take to help myself with the improvements I could do. I would (and have) recommend(ed) Lynn’s services to anyone I know who is looking into their finances.

Ee Siew

VP, Marketing & Product Development

I like Lynn Say’s approach of advising without financial jargon, just plain English, something I can relate to and most importantly, from a very neutral perspective. Lynn Say also possesses a high level of empathy that made me feel understood – my needs, wants, objectives, and situation. The personalized consulting approach really worked well for me and I felt like I’m talking to a friend. I’d recommend her for independent advisory if you want your expectations to be exceeded.

Luke

Associate Director, Corporate Finance

Lynn Say has been very diligent in monitoring my investments and providing timely advice and recommendations on investments. She has taken the effort to understand my investment needs and interests to tailor her recommendations. During our sessions we have always had fruitful discussions on the state of the investment portfolio, the latest market movements and trends, as well as where next to allocate investments. I have full confidence in Lynn Say’s ability to plan and manage my investments and would wholeheartedly recommend her to my network.

Zhong

Head of Research, CoinGecko

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